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Kelson Lopes Advogados
EN
Kelson Lopes is a law office that, after consolidating itself in the market, was looking for a new minimalist and versatile brand in line with its current moment. The solution was to design a symbol made from the square shape (solidity), which presents the letter K (Kelson) in its shape and the letter L (Lopes) in its half shape, accompanied by its own typography (grotesk) with cuts that refer to the symbol, creating an identity that is reinforced by the colors, textures and graphic elements.
PT-BR
Kelson Lopes é um escritório de advocacia que, após se consolidar no mercado, buscava uma nova marca minimalista e versátil alinhada com o seu momento atual. A solução foi desenhar um símbolo feito a partir do quadrado (solidez), que apresenta em sua forma a letra K (Kelson) e em sua meia forma a letra L (Lopes), acompanhado de uma tipografia própria (grotesk) com cortes que remetem ao símbolo, criando uma identidade que é reforçada pelas cores, texturas e elementos gráficos.
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![](https://cdn.myportfolio.com/b3ef671e-909f-452a-9005-1cf9bdc1cfe7/907330ea-4e6c-44f6-83bd-90d6e9ede844_rw_1920.jpg?h=eae2165e7df3a190b7d2b0871e5c2858)
![](https://cdn.myportfolio.com/b3ef671e-909f-452a-9005-1cf9bdc1cfe7/8d41245d-f15e-479b-bf70-be33880ad21f_rw_1920.jpg?h=f4ba47edea79671bff4cf6ae3eb170e7)
![](https://cdn.myportfolio.com/b3ef671e-909f-452a-9005-1cf9bdc1cfe7/4dde37a1-8e4c-4c77-86f2-7d06d79a3ebf_rw_1920.jpg?h=51719580eacedbe4dc9e827991970018)
Client: Kelson Lopes Advogados | Year: 2022 | Country: Brazil
Service: visual identity with key visual for social media.
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L U C A S C O R A D I - B R A N D D E S I G N E R