Moca é um coffee shop que vende cafés especiais cultivados em Espírito Santo do Pinhal, interior de São Paulo. A empresa buscava uma marca com um símbolo auto-explicativo e moderno. A solução foi trabalhar as formas de um coador de café na inicial da marca, simbolizando o exato momento em que o café é coado. A identidade moderna é reforçada com uma tipografia própria, cores neutras e elementos gráficos geométricos.
Moca is a coffee shop that sells specialty coffees grown in Espírito Santo do Pinhal, São Paulo/Brazil. The company was looking for a brand with a self-explanatory and modern symbol. The solution was to work the shapes of a coffee percolator in the brand's initial, symbolizing the exact moment when the coffee is strained. The modern identity is reinforced with its own typography, neutral colors and geometric graphic elements.
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Client: Moca Coffee Shop | Year: 2022 | Country: Brazil
Service: visual identity with packaging design.