Werla, named after the historic German area where emperors once resided during the Middle Ages, brings a touch of regal elegance to modern cosmetics. We offer products that provide exceptional quality while remaining affordable, making high-end beauty accessible to everyone. Our product line includes solid shower bars, solid shampoos, solid face cleansers, lip care in airless dispensers, and hand soaps, all designed to meet the needs of a diverse customer base.

With Werla, you can feel centuries of absolute essence in every use, connecting with a tradition of beauty and quality that transcends time. We embody the values of sympathy, unity, and authority while delivering products that convey centuries of noble care. Inspired by Werla’s rich history and the teachings of Hildegard von Bingen, our logo incorporates regional elements and is designed for stamping on soaps and shampoos, emphasizing our historical roots while maintaining a modern aesthetic. Our packaging is crafted from eco-friendly materials, with historical inspiration subtly woven into the design to create a connection between past and present.

The hand-drawn icon, inspired by the medieval towers of Werla, and the organic, human-like font design bring a touch of historical charm and a nostalgic medieval feeling, adding to our brand’s unique character. Additionally, our minimalistic approach features a clean font with slight details that give it enough personality to stand alone without an icon. Our color palette ensures our products are eye-catching and modern while still paying homage to the elegance of the past. With Werla, you experience a luxurious blend of tradition and contemporary style.




Project developed with www.designwithblink.com
Team: Lucas Coradi, Victor Weiss, Luiz Arthuso, Landerson Lineker and Artur Weiss.
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